We buy great businesses and help them grow.
Aurelia Lifestyle Brands acquires and grows lifestyle consumer services businesses, bringing disciplined selection, deep operating experience, and hands-on execution in each market.
Executive experience and durable local growth
We invest in multiple complementary consumer services businesses in each market, enabling us to acquire a customer once for our family of brands and then expand our relationship with them as we introduce them to our other companies. Each brand grows with stronger retention, better unit economics, and thoughtful local stewardship.
We pair that local market presence with executive scale experience across operations, finance, growth, and brand building to help each business perform at a higher level while staying rooted in the local community.
We’re always looking for collaborators who want to invest in or join our portfolio.
Our Approach
1
Executive Operating Depth
Executive-level discipline applied to local ownership, bringing rigor to strategy, operations, finance, marketing, and customer experience.
2
Unique Investment
Model
Investing in multiple membership-based services businesses in each market allows us to grow all of our businesses more profitably at scale.
3
Long-Term Community Alignment
Built for durable ownership, with a focus on stewarding brands in-market, creating lasting value for customers, teams, and the community.
Our Portfolio
COMMUNITYLocal Ecosystem
We invest in complementary local businesses that serve the same customer, making it possible to build a relationship once and continue serving that customer across adjacent services that fit naturally together.
This creates a more connected guest experience, stronger businesses, and deeper local investment over time. We focus on locally owned-and-operated brick-and-mortar businesses that give back to their communities and contribute positively to the social and environmental ecosystem through thoughtful operations, responsible sourcing, and real community engagement.
EXECUTIONExecutive Scale, Applied Locally
Aurelia Lifestyle Brands is built for businesses that thrive with experienced leadership behind them. We apply executive scale experience across operations, finance, growth, and brand strategy to locally rooted businesses that are high touch, place based, and built to last.
Our goal is to help great local businesses grow with more discipline, durability, and impact, while preserving the local character, service, and community connection that make them valuable in the first place.
“Aurelia” is another name for chrysalis, the cocoon that a caterpillar goes into before it becomes a butterfly. In a similar vein, we hope Aurelia Lifestyle Brands will be transformative for the guests who utilize our services, as well as for the communities in which our businesses are located.
PORTFOLIO SPOTLIGHTSpavia Marin
Spavia Marin is a premier, resort-style, luxury day-spa franchise offering high-end, customizable treatments – including massage, facials, and body wraps – at an accessible price point through a recurring revenue model. This award-winning, membership-based premium spa offers hyper-personalized wellness and an exceptional guest experience tailored to guests’ exact sensory preferences enabled by our proprietary technology-enabled guest journey.
Our environmentally-friendly, clean, ethically-sourced beauty treatments enable our guests to feel relaxed, recentered, and renewed – all while meeting the highest standards for sustainability. A key component of Spavia’s mission is Spavia Cares, a program to give back to the local community, which is very much in keeping with Aurelia Lifestyle Brand’s core values.
Spavia Marin is coming soon. Follow us for updates.